POLITICAL COMMUNICATIONS
GERAK CEPAT FOR JOKOWI - JK
Presidential Election 2014
Client: Sahabat Muda Jokowi - JK
Service: Political Communications
Period: May - August 2014
Success Story:
Handling all digital accounts and media relations of Gerak Cepat and giving the real time information for public in relates to Joko Widodo and Jusuf Kalla for their presidential election, made us stand by and ready within 24 hours. We focus in giving positive stories about them offer black and negative campaigns spread along the election period. Started from 0, we have 13,617 fans in Facebook, 13,400 followers in Twitter, with the engagement numbers of people talk about the topics more than numbers of the fans as well as more than 20,000 volunteers joint in the community. Gerak Cepat is a digital based platform for volunteers who support Jokowi - JK. We also done numbers of on ground activities such as Peduli Pemimpin, a discussion with numbers of KOLs one of them is Anies Baswedan.
CORPORATE & MARKETING
COMMUNICATIONS
ELECTROLUX INDONESIA
Client: Electrolux Indonesia
Service: Digital PR
Period: May 2013 - 2015
Success Story:
Electroux Indonesia wants to create its Social Media channels by creating its local communities through new fans and followers, as well as setting up the level of communication. The engaging activity and communication built based on its personification and the PR message is a must. Several of the activity and continuous communication is done by having an engagement in social media (Facebook and Twitter), FB application, community meet up, blogger reviews and others.
On its second months launched, Electrolux Indonesia received the honor and award from their regional HQ for the best and the most active digital accounts with the region.
MANDIRI E-CASH
Client: Bank Mandiri
Service: Digital PR
Period: January - June 2014
Success Story:
Bank Mandiri launched its new product, Mandiri E-Cash, a mobile payment. Following the banking regulations, it does not allow to create other account separate than the official corporate account. We coordinate the timing of the daily plan for communication and marketing.
By the time its launched, Mandiri E-Cash does not have any competitors. Therefore we measure and evaluate its activities and conversation comparing with other Bank Mandiri products by using keywords. We embrace numbers of communities and bloggers to experience the product and having them sharing their testimonies. Utilizing buzzers, online and social ads, we create and increase its visibilities in search engine. Not to forget onground activities we drive from social media activities, has create huge public excitement and engagement.
Conversations appeared in relates to Mandiri E-cash results in the capability to promote the brand due to the domination of positive conversations.
HUAWEI DEVICE INDONESIA
Client: Huawei Device Indonesia
Service: Digital PR
Period: December 2012 - July 2014
Success Story:
Steping the Indonesian market, Huawei Device Indonesia had not done any digital communication for years. Realizing the crowd and emerging market of mobile phones in Indonesia and the importance of digital communication in grabbing target market, Huawei Device Indonesia start its digital communication with year end program on December 2012.
Seeing the huge success of the program with digital communication as the back bone of the integrated program, Huawei Device Indonesia continues and maintain the its digital assets and embracing the communities and buzzers as well as increase the effort of online and social ads to increase the visibilities in search engine and public engagement.
We also received a great honor and congratulation from the regional HQ for being the fastest growth of digital channels within 1 month in the region.
DJARUM BLACK
Black It Is!
Client: Djarum
Service: Digital PR
Period: 2011 - 2012
Success Story:
Djarum Black is trying to capture the heart of people who has personification of dare to be different, creative, out going and early adopter. The engaging activity and communication built based on its personification and the PR message is a must. Several of the activity and continuous communication is done by having an engagement in social media (Facebook and Twitter), FB application and others.
The challenge is to set the level of communication and cleaning its digital assets to have the right target market align with the regulations applied by government on tobacco industry. Utilizing the personification of the brand, we let the not-targeted fans and followers leaving its digital assets to finally have the targeted audiences stays wihtin the community.
OPERA SOFTWARE
Client: Opera Software ASA Indonesia
Service: PR 2.0 (Digital & Media Relations)
Period: August 2011 - January 2013
Success Story:
Stepping its first time to Indonesian market, Opera Software already has its own official community, My Opera, blog based community. Seeing the competitive market of browser software globally and the emerging digital market in Indonesia, we assist Opera Software touching the grass roots as their global strategic marketing.
Doing the media relations, we bond the relationship between Opera Software with national and local media fellows, keeping them updated with any news from Opera Software. In the same time, we embracing numbers of communities in many kind of interest based on Opera's personifications. Giving them the experience, and let the words spread out!
SUZUKI
Client: Suzuki Indomobil Sales
Service: Corporate Communications
Period: 2017 -2019
Success Story:
Suzuki is one of the most prominent Japanese automotive brand in Indonesia with legendary products, such as Jimny and Baleno. Nowadays Suzuki is well known by their popular urban car Ignis, Ertiga and Baleno Hatchback.
Every year, Gaikindo as the official automotive association in Indonesia, is having GIIAS. Suzuki is one of the brand that always participate at the event. To accommodate the high engagement with the journalist during 10 days of exhibition, Suzuki provide a media center that is completed with internet connection, laptops, and meals, updated news and interactive games.
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Managed to have 27 media relations activity, including test drive, Chief Editors Gathering, press conference, Journalist gathering, and press release distributions.
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Total Coverage: 1320 articles with PR Value IDR 94,816,393,500
BINTAN LAGOON RESORT
Client: Bintan Lagoon Resort
Service: PR 2.0 (Digital & Media Relations)
Period: 2015 -2016
Success Story:
Bintan Lagoon Resort (BLR) is the biggest resort in Bintan with a beachfront facing the glistening South China Sea, a home to sun, sea, and two world championship golf courses.
This Indonesian-style 450-room resort is sprawled over 310 hectares of manicured gardens, with a private, white sand beach that stretches nearly 1.5km.
We assisted BLR with Digital PR services to introduce to public, not only the property but also the island. Our communication strategy aim to reach more to Indonesian travelers who were at that time not choosing Bintan as their travel destination.
Manage Indonesia’s account of BLR (Pesona BLR) and gained 11,600 fans in Facebook, engaging with bloggers and media in Surabaya, Jakarta, and Tanjung Pinang.
ZILINGO
Client: Zilingo
Service: Media Relations
Period: April 2018
Success Story:
Zilingo is an online marketplace for fashion and lifestyle. By accommodating millions of sellers throughout Southeast Asia, Zilingo comes to support diversity and uniqueness of style, giving consumers wide and varied access to their needs that match all trends, moods and personalities.
To reach wider media, we expand the media list not only to fashion and lifestyle but also to business and technology.
We managed to invite more than 100 media and collected more than 100 articles in print and online media with PR Value almost reaching IDR 6 Billion.
LAVON SWAN CITY
Client: Lavon Swan City
Service: Media Relations
Period: 2018
Success Story:
Lavon SwanCity is a residential located in Cikupa, Tangerang, a location where the property industry is increasingly stretching. Because the location is strategic and the environment is still fresh so that currently Cikupa is becoming popular as a housing area. Lavon 2 has easier access with construction of the MRT and direct toll as a gateway.
We assisted Lavon SwanCity with strategy and implementation, mainly to guard their brand to be aligned with their global communication policy.
Media are interested to bring up Lavon SwanCity, but companies have their own internal policies that limit the information that appears to the public, we really maintain the information that will appear to the public through news that will be released.
Client: Opera Software ASA Indonesia
Service: PR 2.0 (Digital & Media Relations)
Period: August 2011 - January 2013
Success Story:
Stepping its first time to Indonesian market, Opera Software already has its own official community, My Opera, blog based community. Seeing the competitive market of browser software globally and the emerging digital market in Indonesia, we assist Opera Software touching the grass roots as their global strategic marketing.
Doing the media relations, we bond the relationship between Opera Software with national and local media fellows, keeping them updated with any news from Opera Software. In the same time, we embracing numbers of communities in many kind of interest based on Opera's personifications. Giving them the experience, and let the words spread out!
Client: Opera Software ASA Indonesia
Service: PR 2.0 (Digital & Media Relations)
Period: August 2011 - January 2013
Success Story:
Stepping its first time to Indonesian market, Opera Software already has its own official community, My Opera, blog based community. Seeing the competitive market of browser software globally and the emerging digital market in Indonesia, we assist Opera Software touching the grass roots as their global strategic marketing.
Doing the media relations, we bond the relationship between Opera Software with national and local media fellows, keeping them updated with any news from Opera Software. In the same time, we embracing numbers of communities in many kind of interest based on Opera's personifications. Giving them the experience, and let the words spread out!
Client: Opera Software ASA Indonesia
Service: PR 2.0 (Digital & Media Relations)
Period: August 2011 - January 2013
Success Story:
Stepping its first time to Indonesian market, Opera Software already has its own official community, My Opera, blog based community. Seeing the competitive market of browser software globally and the emerging digital market in Indonesia, we assist Opera Software touching the grass roots as their global strategic marketing.
Doing the media relations, we bond the relationship between Opera Software with national and local media fellows, keeping them updated with any news from Opera Software. In the same time, we embracing numbers of communities in many kind of interest based on Opera's personifications. Giving them the experience, and let the words spread out!
MARUGAME UDON & TEMPURA
Client: Marugame
Service: PR 2.0 (Digital & Media Relations)
Period: 2013
Success Story:
Marugame Udon & Tempura is one of the most popular Udon Japanese restaurants in the world. When Marugame Udon arrived in Indonesia, we created communication strategy and held a soft launch that invited journalists and bloggers, to provide information for the masses before Marugame Udon open for public and the grand launching was conducted. When it’s open for public it’s really happening, peoples queueing in the restaurant to buy and taste the Udon.
We assisted Marugame Udon to have launcing event in Jakarta, Bandung, Surabaya, Semarang, Medan, Bali, Balikpapan.
As the result, we managed to get 135 articles and IDR 8,490,142,500 PR Value from the event.
FUJITSU
Client: Fujitsu Asia
Service: PR 2.0 (Digital & Media Relations)
Period: 2011-2013
Success Story:
We provide conventional PR services for Fujitsu. When Fujitsu launched their new product, we tried to provide knowledge and experience to our invited journalist, so that they can provide the right information to public.
We held a media clinic for every invited journalist, so they can find out more about the product and have an experience about those new product. We also held one on one interview with management from Fujitsu Indonesia so that the journalist can dig deeper information.
As the result, we managed 365 articles and USD $ 2,600,060 PR Value.
COMMUNICATIONS AUDIT
PEMBANGKITAN JAWA BALI
Client: Pembangkitan Jawa Bali
Service: Communications Audit
Period: March - October 2013
Success Story:
PJB as a subsidiary of PLN managing power plants in Java Island, Indonesia. As the owned state company, PJB associated with various stakeholders. To manage communication among stakeholders, some assessment required for the communication needs. Obtained from communication audit, PJB need to restructure the corporate communications division to create a communication strategy to handle its stakeholders. Good communication with stakeholders will create positive things of the company both operationally and its image.
We apply corporate and communication method and research design to find the gap between the existing and the desired conditions. From there, classified what are needs to be done from red to green alert.
AETRA AIR JAKARTA
Client: Aetra Air Jakarta
Service: Communications Audit
Period: October 2012 - March 2013
Success Story:
Aetra is a private company that partnering with PAM Jaya to manage the water supply in Jakarta. Partnership between PAM Jaya and Aetra come along with staffing issues in Aetra's management. Dualism leveling caused gaps in the internal management of Aetra.
We do the communication audit internally and externally to all stakeholders from all divisions in Aetra. The results says that Aetra needs to restructure its corporate communication division to improve internal communication and also improve the personnel's performances to improve its services as well as improving customer diversion of soil water users into water pipe users in Jakarta.
The issue of soil water in Jakarta currenlty is an important issue that is communicated to the public in order to switch into water pipe. Globally, water also the highlight environment issue of human ecosystem.
CRISIS COMMUNICATIONS & LITIGATION PR
(BUSINESS CONTINUITY)
CHELSEA ISLAN
Client: Chelsea Islan
Service: Crisis Handling, Litigation PR
Period: February 2015
Success Story:
Chelsea Islan is a young rising movie actress in Indonesia. Numbers of movie starring her had reached Indonesian Box Office such as 'Merry Riana' and 'Di Balik 98'. At her young age of 19 y.o and on her uphill career, she has to face a tough challenge from irresponsible people and negative issue that spread in cyberspace. Such a waste of time for a talented actress as her. But the story has to be stop.
We develop a strategic communications not only to stop the crisis but also to ride the moment to show her credibilities, capabilities and idealisms. Our aim was to get public empathy on what's got on to her. Together with her personal lawyer and family, we work hand in hand to execute appropriate strategies that have meaningful positive impact on potential law adversaries as well as to message effectively on media event. We provide a firm and tactful statements and a different way of executions in respond the issue.
We host a media talkshow with some experts from different fields as the spokesperson. With the theme of "Stop Bullying", Chelsea voicing the issue with support from Livia Iskandar (Psychologist), Lukman Sardi (Chairman of RAI - Rumah Aktor Indonesia) and Triawan Munaf (Head of Indonesian Creative Economy Agency). She stands up and commit to continue to focus on her career and other positive activities.
We took only 5 days to stop the issue since it appears in cyberspace. Not only stop the issue, but we got huge empathy and support from media, public and many institutions. The issue has turned to positive. Chelsea also received numbers of opportunities internationally and nationally. We are proud to support her and bring her back to her feet.
QM FINANCIAL
Client: QM Financial
Service: Crisis Handling, Litigation PR
Period: April 2014
Success Story:
QM Financial facing legal issue from its customer that involved its founder and senior level managements. The issue has caused on its business operations including public trust. It snow-balling bigger and bigger every day. The negative talks over social media has covering the reputation of the company.
We made a strategic crisis handling for digital communication by having one door policy and mobilizing guerilla and KOL efforts over communities. The internal session done before to sinergize the company spirit and solidarity as well as gaining all inside information to developing the strategy and SOP. Monitoring and evaluation done 24/7 for daily alert.
The conversation has neutralized in 1 week period and the business with public trust back to normal.
SKY AVIATION
Client: Sky Aviation
Service: Crisis Handling
Period: May 2012
Success Story:
Sky Aviation has done a contract signing with Russian aircraft manufacture for units of Sukhoi jet plane. One Sukhoi unit has been crashed with no survivors on a demo flight near Salak Mountain. Most of the victims are employees of Sky Aviation including numbers of its cabin crews. The accident has not only affected Sky Aviation's business and operation as the brand of Sky Aviation has been expossed at the head seat cover of the aircraft, but its owner Mr. Yusuf Ardhi also became the spotlight during the crisis. Aside to the victims and accident story, the rumors has been spread in digital conversation and media coverage in relates to Sky Aviation such as behind the purchase of Sukhoi, the business continuity and the future plan of the airline.
We develop a strategic crisis management handling by having one door policy by having Mr. Yusuf Ardhi as the only spokesperson and SOP in relates and during the crisis as well as gave strict guidance and escort to Mr. Yusuf Ardhi in relates to media and digital conversation during the crisis. Monitoring and evaluation done 24/7 for daily alert. The crisis management strategy and implementation for internal company also has been done to guard the company reputation and brand trust.
1 month post the crisis, the situation was under control, business and operations were back to normal. Public trust has been gained back, the conversation and media converage results in Sky Aviation responsible to all the victims and their families and showed huge empathy of the accident.
SOCIAL COMMUNICATIONS
SAMSUNG CORPORATE CITIZENSHIP
Client: Samsung Electronics Indonesia
Service: Corporate Citizenship
Period: 2014 - Present
Success Story:
Samsung is a global company with a strong philanthropy program. In Indonesia, they aiming to help many cities in rural area to be benefited with good education, health, and social welfare.
Samsung also concern to support disaster area by building refugee post that equipped with public kitchen, free washing services and clean water access.
We brought up humanity issues as the communications vehicles to inspire public to have the same positive intention to support the disaster victim by involving national and local media.
We managed to invite national media from Jakarta based and local to observe the activities of Samsung Corporate Citizenship to the beneficiary area such as Palu, Lombok, Biak, Bali and other areas.
In 2017 we managed to have 348 articles and IDR 9,187,245,000 AVE Value, meanwhile in 2018 we managed to have 397 articles and IDR 9,597,830,000 AVE Value and 345 clips with IDR 10,122,140,0000 AVE in 2019
ORANGUTAN RESCUE & RELEASE
Client: RHOI (Rehabilitation Habitat of OrangUtan Indonesia)
Service: Social Communication
Period: 2010 - 2012
Success Story:
RHOI is a Non Government Organization focus in OrangUtan conservation. OrangUtan became huge public attention since the brutal murder tragedy on 2010. However, we faced lots of issues happening in public:
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Orangutans are being slaughtered because they are considered as pests.
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Orangutan is protected by law, but most of their habitat are not protected.
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More than 70% orangutan populations live outside protected areas/forests.
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Most companies escape the externality costs of orangutan habitat destruction and the negative impacts on orangutans.
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Suitable areas are needed to release orangutans. Rescued wild orangutans and rehabilitated orangutans must be released into different areas.
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The process of obtaining “Ecosystem Restoration” concession permits to secure release areas is long, complicated, and expensive. Delays often occur at the Regency/Provincial level.
We developed communication strategy by building the emotional hook to get public and media attention and interest. We ask national media and blogger to join us in our both Rescue & Release and Rehab & Release program, where they witnessing by their own eyes the life of OrangUtan in the rehabilitation area di Samboja Lestari as well as the life in danger of OrangUtan that were being chased by local people to be killed.
The results gained was beyond our expectation, which create huge conversations and emotional from public and media as well as government attentions.